At the BMW 2 Series Active Tourer media launch in Innsbruck, Austria, the BMW product Manager Jochen Schmalholz in charge of the first front wheel...
At the BMW 2 Series Active Tourer media launch in Innsbruck, Austria. The product Manager Jochen Schmalhoz in charge of the first front-wheel drive BMW was interviewed.
Schmalholz spent some time with us explaining the idea behind the 2 Active Tourer, also as well as the market and customer demographic. He explains why the 2 Series Active Tourer is "Still a BMW" although the power is sent to the front wheels. Also he confirms that a 7-seater Active Tourer will follow, along with a hybrid variant.
The BMW 2 Series Active Tourer will follow in the tire tracks of the Coupe as the second member of the new BMW 2 Series line-up, it impresses from every angle with its sporty presence and harmonious proportions.
Meanwhile measuring at just 4,342 millimeters long (170.9 inches), 1,800 millimeters (70.8 inches) wide and also 1,555 millimeters(6.12 inches) in height, the BMW 2 Series Active Tourer offers similar inside space as larger X vehicles. The versatile luggage compartment, whose capacity can be enlarged from 468 to 1,510 litres.
Therefore by expanding its product range, BMW have been looking to attract new customer groups to the virtues of the BMW brand. Just as it has already done with its successful BMW 1 Series, around 70% of the first-generation BMW 1 Series cars sold went to customers new to the brand. 75% of first time BMW buyers are expected for the new minivan.The Active Tourer is the first ever BMW with front-wheel drive and the first core-brand BMW to become available with a three-cylinder engine. Therefore the new front-wheel drive architecture - with a transversely installed engine - allows maximum usage of the interior volume in a relatively small vehicle. The BMW 2 Series Active Tourer is the first BMW to benefit from the modular engine concept.
However the main markets for the 2 series Active Tourer will be Europe and China. Its likely that Europe is to account for some 40% of sales and China around 15%.
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