BMW is looking to increase the
production of i3 and i8models
in the US.
The
company has sold 3,104 i3s from May-September in the U.S. this year, and the i8
sold nine when launched in August, 58 in September, and it is sold out at BMW
dealers through to 2015. To date BMW has globally sold 10,000 i3s and 280
i8s.
In the
U.S., BMW has tallied 3,104 sales of the i3 and 67 deliveries of the i8 through
September.
Despite the hefty price tag and
in some cases, the additional
markup, the i8 is a huge seller for BMW. The i3 has a base
price of $42,300 including shipping.
“We are
looking at taking a few i3 slots and making i8s because they go down the same
production line,” said Ian Robertson, the company’s board member for sales and
marketing, “The wait times are too long, and we will adjust that and sell more
i8s, but cautiously.”
Globally,
BMW is selling around 100 i-Series cars per day, he said. The daily production
of i vehicles is around the same number.
Both
cars are assembled in Leipzig, Germany and worldwide there have been 130,000
test drives of the i-Series cars to date.
Robertson
said the i cars have helped polish BMW’s image as a leader in innovation and
technology.
Written by Unknown
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