Thirteen years after the brand re-launch in 2001, MINI has
reached an impressive milestone today, as the three-millionth MINI rolled off
the assembly line at the oxford plant in the UK. Two million MINIs have been
exported from the UK to more than 110 countries over the same period. Harald
Kruger, member of the board of management of BMW AG, responsible for
production, and Peter Schwarenbauer, member of the board of management of BMW
AG, responsible for Mini, Bmw Motorrad, Roll-Royce and Aftersales, joined
Baroness Susan Kramer, British Minister of State for Transport, and Frank
Bachmann, managing director of plants Oxford and Swindon, to celebrate the
special-anniversary vehicle as part of an official ceremony. The car is a MINI 5
door sporting the UK’s Union Jack.
Made in England: MINI Production in the UK
Plant Oxford currently produces the MINI, MINI 5 Door, MINI
Convertible, MINI Roadster and MINI Coupe Models. The success of the MINI brand
can be seen in the positive developments at plant Oxford since 2001. The Oxford
site employs around 4,000 people. Working three shifts, the plant produces
around 1,000 cars per day.
The UK is the MINI brand’s second-largest market worldwide
after the U.S. the UK is also the fourth-largest market for the BMW group. 80%
of the MINI’s made in Oxford are exported, making MINI the third-largest
vehicle exporter in the UK.
The MINI brand has had strong ties to the UK for decades. Our
MINI production in oxford represents a commitment to the brand’s identity,
firmly in line with our successful strategy of ‘production follows the market’.
Oxford is the centre of our British MINI production network, with the Swindon
pressings plant and the Hams Hill engine plant near Birmingham. Stated board of
management member for production Harald Kruger at the event celebrating the
production milestone.
“Today, we mark two important milestones for MINI. Three
million MINIs produced, and two million MINIs exported from Oxford to customers
worldwide. These are impressive figures and definitely a reason to celebrate.
In markets big and small, MINI has always appealed to customers on am emotional
level,” said Board of Management member Peter Schwarzenbauer.
Transport Minister Baroness Kramer said: “I Congratulate the
workers at MINI plant Oxford on reaching this remarkable milestone. The MINI is
a British icon and is a major part of a thriving automotive industry
spearheading the growing British economy. This government is working to create
the right environment for car manufactures like BMW to continue innovating and
developing British made car with worldwide appeal.”
Millions invested signals
clear commitment to British Production Locations
The
BMW group has invested a total of around £1.75 billion in its British plants
since 2000. Between 2012 and 2014 alone, the BMW group is investing a total of
£750 million in its MINI UK production network. This investment is part of the
international growth strategy for the MINI UK brand and secures the long-term
future of the Oxford plant and safeguard 5,600 jobs at oxford, Swindon and Hams
plants.
Global growth strategy:
expansion of production capacity
The
BMW group produced a total of 303,177 MINI-brand vehicles in 2013. The production
volume at MINI Oxford reached 175,986 units. A further 125,559 units of the
MINI Countryman and MINI Pacemen were contract Manufactured at MSF Graz in Austria
and other assembly plants in Asia.
The
BMW group further expanded its production capacities as the next major step in
the implementation of its global growth strategy. With the significant growth
of the MINI brand, the BMW group requires additional external production
capacity beyond that of MINI plant Oxford. Sharing production of the MINI hatch
with contract manufacturer VDL Nedcar (Born, Netherlands) since July 2014 will
give the BMW group global production network greater flexibility for other
models. The British production network will nevertheless remain the heart of
MINI production.
Written by Unknown
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