Saturday 20 September 2014

10 years of BMW 1 Series


The BMW 1 Series was first launched in 2004. The compact luxury car was a successor to the BMW Compact and it has been produced in four different body styles: two-door hatch, five-door hatch, coupe and convertible.
The second generation F20/F21 1 Series appeared in 2011 and compared to the first generation, it has dropped the coupe and convertible variants which are now part of the 2 Series family.
Since its inception, almost 1.9 million units having been sold worldwide.
Several accolades have been won over the years. The BMW 1 Series won the “World Green Car of the Year 2008”, for the first BMW model with a CO2 emission level of less than 100 grams per kilometre. It also won an award for the brand’s first electric vehicle for day-to-day use and for a BMW M automobile with 250 kW/340 hp.

Thanks to the implementation of extensive EfficientDynamics technology, the BMW 1 Series became the leading pioneer in the consistent reduction of fuel consumption and emission levels. It was the brand’s first series to include as from 2007 an Auto Start Stop function, a gearshift indicator, brake energy regeneration and electric power steering and more.
Moreover, the BMW 1 Series also took on an exemplary role in terms of safety. In the Euro NCAP crash test, both the first (2004) and the second model generation (2011) each received the highest rating of 5 stars.

Runflat tyres, adaptive headlight range control, a two-stage brake light, the Start/Stop unit and options such as Comfort Access, the iDrive control system as well as driver assistant systems and mobility services from BMW ConnectedDrive using intelligent networking found their way into the compact class with the BMW 1 Series.
The current model generation of the BMW 1 Series (fuel consumption combined: 8.0–3.8 l/100 km; CO2 emissions combined: 188–99 g/km) is available both in a 5-door and a 3-door version. Furthermore, BMW emphasises the increased significance of premium compact models for the international automotive markets by supplementing the product range with a second series.

With the introduction of the BMW 2 Series Coupe (fuel consumption combined: 8.1–4.3 l/100 km; CO2 emissions combined: 189–114 g/km) and the BMW 2 Series Convertible (fuel consumption combined: 8.5–4.4 l/100 km; CO2 emissions combined: 199–116 g/km), driving dynamics and sporty elegance have reached a new dimension within the compact segment.

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